Matt Friedman offers franchise executives the opportunity to work directly with the founder of a global franchise brand.

Matt’s 25 years of unique insights supports passionate and dedicated leaders through their franchise journey.

Working with Franchise companies with less than 25 units, Matt focuses on growth areas like leadership, strategic planning, marketing, business relationships, and franchise development.

Matt works with a limited number of franchise clients to ensure real engagement with you, your team, and your business goals.

Initial Business

Strategic Growth

Plan Execution
& Support

Key Areas of Expertise

Matt Friedman, Leadership Coach

Business & Brand Evaluation

Today’s Franchise CEOs juggle many roles: team builder, innovator, cheerleader, management guru, and even change agent. With that, it’s hard to honestly evaluate the areas holding them back from their true growth potential.

Matt’s initial evaluation process:

  • Examines your current business model, format, and brand
  • Identifies strengths and weaknesses within your business
  • Develops a clear vision with an execution plan for growth
  • Balances the needs of franchisees and team members
  • Leverages strategic resources and partners
Matt Friedman, Brand Development

Brand Development

Franchisees invest in your brand for its brand equity while your customers engage with the brand experience. Matt’s mission is to build a recognizable brand that is scalable and connects to your customers.

Areas of ongoing support your brand positioning and development efforts include:

  • Concept development for emerging brands
  • Re-branding for legacy brands
  • Purchasing and distribution
  • Menu and product development
  • Effective franchise Discovery Days and franchisee selection
  • Domestic and global expansion
Matt Friedman, Strategic Planning

Strategic Planning

Being good at your business is important, but without a franchise growth plan you can spend valuable resources and money focused on the wrong areas. Matt’s strategic planning process helps you prioritize your resource more efficiently.

Matt provides strategic planning for all facets of your business, including:

  • Audits and evaluations
  • Effective support visits and team meetings
  • Operations and technology
  • New location openings
Matt Friedman, Marketing

Comprehensive Marketing & Ongoing Support

To grow your franchise, investments in advertising, sales, promotions, public relations, social media, and digital marketing are critical. Matt harnesses these channels to develop a strong brand, build customer loyalty and reputation, enhance business relationships, and grow your franchise network.

Matt develops specific growth tools and initiatives:

  • Promotions and annual marketing calendars
  • Communication and buy-in with franchisees
  • Consumer and franchise development
  • Digital plans with text, email, social, and online reviews
  • Creative resources and ongoing support

“Matt Friedman is a dynamic impact player, not only has he built a successful franchise company from the ground up, he’s willing to show others his secret formula in a real down to earth way.”

[  Walter Bond – Hall of Fame Speaker  ]


“Matt Friedman is a dynamo! He is passionate about educating and inspiring.”

[ Ira Blumenthal, Best-Selling Author, University Professor & Professional Speaker ]


“Matt’s entrepreneurial spirit has helped him navigate every type of challenge he faced as the leader of a international brand. Matt is willing to share his successes — and challenges — with others to help them be better in their business.”

[ Nick Powills, CEO, Mainland ]

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