Wings to WINS

From frat house to franchising

If you are looking to grow your franchise and need the strategic planning and execution to make it happen, tap into Matt Friedman’s energy and business experience to help you and your team find their WINS.

Franchise Coaching

As a business owner and leader, you need to be an effective team builder, mentor, cheerleader, decision-maker, and agent of change.  Matt can coach you in developing a clear vision for your business and develop a positive culture within your company. Most importantly, Matt can help you make the transition from running your business as an entrepreneur to becoming an executive leader of a growing franchise organization.

Matt Friedman, Executive Coach


Matt Friedman is a Professional Speaker & Success Coach focusing on entrepreneurship, franchising, restaurants, and leadership.  Matt draws from his 30-year track record building Wing Zone from his fraternity house kitchen to a global franchise brand.  Matt engages audiences by developing innovative thinking through his Wings to W.I.N.S keynote presentation.


As a business leader, you need tested tools to grow your business. Matt leads full and half-day workshops for decision-makers and teams on multi-channel marketing, strategic planning, corporate events & conferences, and core values implementation.


“Matt Friedman is a dynamic impact player, not only has he built a successful franchise company from the ground up, he’s willing to show others his secret formula in a real down to earth way.”

[  Walter Bond – Hall of Fame Speaker  ]


“Matt Friedman is a dynamo! He is passionate about educating and inspiring.”

[ Ira Blumenthal, Best-Selling Author, University Professor & Professional Speaker ]


“Matt’s entrepreneurial spirit has helped him navigate every type of challenge he faced as the leader of a international brand. Matt is willing to share his successes — and challenges — with others to help them be better in their business.”

[ Nick Powills, CEO, Mainland ]

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